Our History

Our History

Deeply rooted in the communities we serve for four generations.

We often say that the roots of United Insurance run deep in Maine – particularly in the northern reaches of the state. This company was founded in Aroostook County, where communities are tightly knit and where neighbors helping neighbors is more than a tag line. It’s a fundamental part of life.

The legacy of United Insurance can be traced back to 1868 when Henry O. Perry returned from the Civil War to open Aroostook County’s oldest insurance agency. Henry was very active in community affairs and he raised his son Chad in the same manner. The H. O. Perry Agency was a family business and continued to grow as a vital part of the community. Henry established with his son that building an agency was more than selling insurance. The reputation, legacy, and impact of the agency was meant to perpetuate well beyond the two of them. The agency passed from Henry to Chad, and from Chad to son-in-law Roger Hall, providing guidance and counsel through many of the period’s challenges including World Wars and the Great Depression.

H.O. Perry agency was purchased in 1949 by Thubert Holt. It remained in the Holt family until 1976 when the decision was made to merge with Bradish-Young of Portland. The newly formed entity was named UIG (United Insurance Group). Peter Hunt became CEO and principal of the state-wide group.

Seen as a bold move by many in the industry, the merger had a clear purpose. By creating a larger customer base, UIG expected to see economies of scale – to provide better pricing for clients and to have more power in negotiating with carriers on behalf of clients. By maintaining local offices with local control, United Insurance continued the legacy established by Henry Perry.

Through the 80s and 90s, the company continued to attract other family-owned agencies from around the state where the owners were interested in the benefits of working together for the benefit of customers and staff. And in 2008, then CEO Chris Condon forged the path for universal rebranding with a single naming model, United Insurance, and a website that reflected the full footprint of the agency.

Leadership perpetuation became the focus once again in 2020 as ownership and leadership changes that were in the planning stages for many years came to fruition. The fourth generation of leadership – trained and promoted from within the organization – assumed new roles, and Zack Frechette was named President and CEO by unanimous vote.

Though the faces have changed and the technology has evolved, the fundamentals that set United Insurance apart are the same today as they were over 150 years ago. We focus on delivering the highest level of service, continually learning about our industry, and providing fair, honest solutions. With these as our guideposts, we have helped customers weather whatever they faced.

With multiple locations throughout Maine and New Hampshire, United Insurance employs more than 150 insurance professionals. We provide risk management and insurance solutions for more than 6500 commercial clients, and we provide personal insurance products for more than 25,000 individuals and their families. Our perpetuation plan ensures that United Insurance will be right here for generations to come.